After debuting in Paris and Tokyo, the exhibition “Alphonse Mucha – The Magic of Art Nouveau” will be available at Art Box Experience in Fabryka Norblina, Warsaw, starting March 28. This modern, immersive showcase explores the life and work of Alphonse Mucha, one of the most recognizable Art Nouveau artists. His iconic theater posters, elegant figures, and floral motifs are known worldwide.
Created by Grand Palais Immersif and the Mucha Foundation, the exhibition offers a journey through the life and artistic legacy of the Czech master. The 800 m² display combines art, cutting-edge technology, and multisensory experiences, allowing visitors to immerse themselves in the world of Art Nouveau. Mucha’s works not only became a part of art history, inspiring artists globally, but he is also considered a pioneer of advertising design.
By integrating audiovisual, interactive, and olfactory techniques, visitors can experience Mucha’s works through sight, sound, and scent. The immersive exhibition showcases nearly 100 pieces, including his famous posters, as well as lesser-known paintings, graphics, architectural designs, and jewelry.
Through advanced projections, music, and installations, visitors will be transported into the heart of Mucha’s artistic universe. They will experience the scents of his favorite Moravian flowers, the incense from his Parisian studio, and even the perfume created in 1900 by Jacques Guerlain for Sarah Bernhardt, one of the most famous figures immortalized in his posters.
The original soundtrack, composed by Benoît de Villeneuve and Benjamin Morando in Studio Radio France, enhances the atmosphere by blending Mucha-era compositions with modern interpretations. Interactive elements and spatial design make the exhibition a truly aesthetic and emotional experience.
Modern technology enables visitors to create their own artwork inspired by Mucha’s style, explore his studio, and see how he worked with photography and sketches. The exhibition also unveils his sources of inspiration, from nature to Islamic and Egyptian art, immersing visitors in a world full of symbols, colors, and philosophical messages.
Art Box Experience has also traditionally prepared an educational program accompanying the “Alphonse Mucha – The Magic of Art Nouveau” exhibition, aimed at children and young people of various age groups. Interactive lessons allow students to explore the world of Art Nouveau and Mucha’s work through engaging tasks, artwork analysis, and creative workshops. Younger children will discover the secrets of Art Nouveau compositions and how nature inspired Mucha’s work. Older participants will explore Mucha’s influence on advertising art and the history of World Exhibitions. The sessions are conducted by educators, and students use interactive worksheets that help them delve into the exhibition’s themes in a creative way.
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The exhibition is a co-production of Grand Palais Immersif and the Mucha Foundation in Prague. The curator is Tomoko Sato from the Mucha Foundation. The original music for the exhibition was composed by Benoît de Villeneuve and Benjamin Morando at Studio Radio France, with production by Frédéric Changenet.
Tickets available online: Ticketmaster
Duration: March 28 – September 14, 2025
Norblin Factory, Level +2 Plater Building
Opening hours:
- Monday – Thursday: 9:00 AM – 8:00 PM (last entry at 7:00 PM)
- Friday: 9:00 AM – 9:00 PM (last entry at 8:00 PM)
- Weekends: 10:00 AM – 9:00 PM
